The Values And Philosophy That Drive Our Growth

The Doosan Way is our unique way of doing business that has sustained Doosan for more than ten decades, and has given us a competitive edge for the future. As a values-based management system, it guides us as we set goals and make strategic decisions, and as we work to reach our company’s aspirations and fulfill our vision.

There are two key components of the Doosan Way: the Doosan Credo and the Business System. You can read more about them below.

The Doosan Credo

The Doosan Credo is about the values that the people of Doosan Bobcat demonstrate everywhere we operate, every day. The Doosan Credo is at the heart of the Doosan Way: its values guide the way we do business, the way we treat each other, and the way we work with all of our stakeholders.


The Doosan Credo focuses on our responsibilities to people, business and society. We are confident that by fostering talented people, honesty, transparent business management, and ceaseless innovation, that we will become a “Proud Global Doosan."

The Business System

Our Business System is the corporate management system that creates consistency across all of our businesses, maximizing our efficiency and driving our performance-based culture.The Business System encompasses the development of people, strategy execution, and financial management — each of which embeds the core values of the Doosan Credo in our work.


This Business System drives our growth initiative, “2G Strategy” which symbolizes the growth of business through the growth of people. Our “2G Strategy” systematically connects our people with our business strategy.


Quarterly and annual strategy review sessions set the direction for business as well as for individuals. Our system supports the performance-oriented culture of Doosan, and paves the way for continuous growth and development.



The Doosan Way links our values to the dynamic management systems that guide our daily activities. We continually work to strengthen the connection between the Doosan Credo and the Business System. And, because we value innovative solutions, we constantly upgrade the Business System as we develop new technologies, devise better processes, and adapt to the evolving needs of our people.


Our values light the way as we take the next exciting steps forward to become an integrated, world-class leader and innovator in our key industries. By developing breakthrough products and services that can be used by people all over the world, we seek to improve the quality of life for the entire global community.